Kayum Fokoue Carole
University of Yaounde I, Cameroon
Posters & Accepted Abstracts: J Cancer Sci Ther
This research aims at verifying the effectiveness of reaching target populations while paying attention to their linguistic and
cultural background when communicating new knowledge, ideas or technology in a multicultural world. Our case study is an
experiment on the communication of knowledge on breast cancer in three sub-Saharan countries (Ghana, Tchad and Cameroon
health).The methodology consisted of submitting a semi structured questionnaire to local populations in some localities in these
target countries in order to determine the cultural barriers hindering the effective communication of knowledge on breast cancer.
Once this done, sensitization documents on breast cancer were translated into Ewe (Ghana), Mbaye (Tchad), Ghomalaâ??, Ewondo
and Fufulde in Cameroon. In the Ghomalaâ?? locality, a sensitization programme using Theatre for Development was organised for
different target groups depending on the variables in test. For one of the groups, the cultural barriers discovered were taken into
consideration while communicating during the programme whereas in the other groups, they were not. Another questionnaire
was disseminated after three months to verify the level of appropriation of those who attended the campaign based on Chumbowâ??s
appropriation theory.This research therefore discusses some linguistics barriers, spiritual beliefs, representations and practices in the
target African communities hindering effective communication of issues on breast cancer in the target localities. The present work
promotes international partnership in addressing and resolving global communication preoccupations since research findings from
one community/country can be mutualized in partnership with other communities and countries.
Key words: Linguistics barriers, cultural barriers, communication, health, breast cancer
E-mail: kayfok@yahoo.fr
Cancer Science & Therapy received 3968 citations as per Google Scholar report