New family consumer habits – New consumer habits for the families in special families with children from 0 to 14 years

International Conference on Social Media, SEO and Marketing Strategies

November 03-04, 2015 Valencia, Spain

Isabel R�­os Peset

Agendadeisa, Spain

Scientific Tracks Abstracts: J Account Mark

Abstract :

Agendadeisa.com is a Spanish website for leisure, culture and education for families with kids from zero to fourteen years. We make analysis for all types of families on how the habits have changed in the recent years, with special attention to families with kids from zero to fourteen years. The study is based on the effects the habits have on the final purchase of the products they often buy. Products for what they do in their free time and leisure, products bought during education, products bought based on their culture, various food products, and other types of products are some of the items that have been studied. The purpose of this study is to develop an understanding on how the advertising can influence the rational or irrational purchases. Database includes survey of more than 2000 families in Spain. We also have a deep study of our web, how it has change since the last 5 years until today, how families valued leisure before and now.

Biography :

Isabel Ríos Peset has completed her Economics degree, in Valencia University. She has an MBA for the Instituto de Empresa, Spain. She has developed her career in operation and sales. She has fulfilled several job responsibilities in different companies overseas. She has worked for the British Airways, London; for SCC as an Overseas Operation Manager; for General Electric as an Operation Manager in Madrid. Currently, she is the Director of Agendadeisa.com, a referential web that helps families to use their free time with activities to do with family and also informs on education, where to eat, where to buy, and everything the families with kids needs on a daily basis. She is a Member of the Club de Marketing del Mediterraneo and she collaborates with public institutions. Her company also helps NGOs to promote their objectives.

Email: isabelrios@agendadeisa.com