The advent and enormous growth of digital technologies force firms to respond to digital challenges by transforming existing and introducing new business models. In the article “Digital transformation: A multidisciplinary reflection and research agenda,” Here discuss the drivers of digital transformation and the strategic imperatives that result from digital transformation. Taking a business model perspective, the authors highlight how the demands for and execution of digital resources, organizational structure, growth strategy and metrics have changed in response to digital change. By identifying three stages of digital transformation - digitization, digitalization, and digital transformation - they delineate several growth strategies for digital firms that require specific (platform-based) structures and bears important consequences for measuring success (e.g., focus on sentiment- and engagement-related measures). The authors conclude with a research agenda on digital transformation. To gain a comprehensive understanding of the topic of digital transformation, this commentary reflects on the multiple perspectives, and applies them to the pinnacle form of digital transformation: the development of new digital platforms. To highlight the complexity of making platform design decisions, this commentary discusses the strategic analysis of platform openness.

Creative industry has become a driving force economic growth so, it is very important to map each of the creative sectors towards the growth and progress of the region. Here introduced that economic growth depends on new ideas. This concept the industrial-based economy and has shifted from an industrial economy (manufacturing) to a creative economy (intellectuals as a major asset). This research aims to provide an overview of economic growth in South Tangerang from a creative and innovative perspective. The creative sector businessman researched by convenience sampling. Data collection was carried out by observation, interview, documentation and literature study. The results of the study show that the creative industries and innovations are interconnected with each other in the conceptual level and support of various parties. It was ultimately intended to support national economic growth in South Tangerang.